Marketing Management
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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Jobs available locally 2,544 |
Demand Locally +2 % |
Annual Wage Range $66,966 – $218,141 |
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
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Jobs available locally 4,709 |
Demand Locally +3 % |
Annual Wage Range $36,720 – $130,707 |
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
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Jobs available locally 4,709 |
Demand Locally +3 % |
Annual Wage Range $36,720 – $130,707 |
Program Level:
Degrees, Certificates, Online
Program Type:
Face-to-Face, Fully Online
Department:
Business and Entrepreneurship
Institute:
Business & Entrepreneurship
College:
SAC
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One or more of these programs are approved Ready to Work programs. Find out if you’re eligible to receive free tuition and job placement services that will enable you to secure an in-demand career. |
What is the Marketing Management program?This program introduces you to fundamental marketing practices and concepts, along with basic business principles and an overview of marketing, sales and public relations techniques. What will I learn?You’ll learn the basics of marketing, the process of identifying, attracting and retaining customers for a business or organization. You’ll study the consumer decision-making process and the marketing mix concepts of product, price, place and promotion. You’ll learn principles of management, business and communication to build a foundation for a career in marketing. This program develops your strategic thinking, creativity and analytical skills. |
What can I do with this course of study?This degree prepares students to transfer to a four-year university to pursue a bachelor’s degree in marketing or a related field, creating a pathway to careers in marketing, advertising, or public relations. Because all companies must market their products and services, you’ll be prepared for a variety of opportunities and subspecialties in the field. An associate degree or Level 1 Certificate in Marketing Management can help you pursue entry-level jobs in marketing, sales, business or retail fields. What makes this program special?This program is available face-to-face or fully online to fit your schedule. The program also offers a Level 1 Certificate, which trains you for entry level marketing positions. You’ll also gain skills that go beyond marketing to help you succeed in virtually any career, including communication, critical thinking and teamwork. |
♦ This symbol indicates the offering is also available fully online.
Contact Us
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Dr. Val Calvert |
Dr. Charles Hunt |
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